On the blog…

Content Strategy – The What, Why and How

Content Strategy – The What, Why and How

Content! (Insert scream here)! Yes, content. Barring the hope that everyone on the planet will suddenly stop using their many information-providing devices, your business needs, (sigh), content. Think of your content as the engine that drives your business. It is your...

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Create Your Cinderella Strategy

Create Your Cinderella Strategy

With only days left in 2016, there is still time left to create some quick wins in your business! If you act quickly and make a concentrated effort to focus your attention to  “on the ground marketing” techniques,  you're sure to get some last-minute deals on the...

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How To Beat Post Election Fatigue

How To Beat Post Election Fatigue

Elections are always an emotionally draining experience, and this election may have been the most difficult that any of us can remember. The entire election was filled with negativity and campaigns aimed to take down the opponent at any cost. Tempers flared, arguments...

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Elements Of A High Converting Sales Page

Elements Of A High Converting Sales Page

Effective Elements of a High Converting Sales Page It's no small feat to get people to look at your website, as many a business owner will tell you. And when the ultimate goal of your website is to turn viewers into paying customers, all the hard work you put into...

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Four Tips For Creating An Awesome Opt-In

Four Tips For Creating An Awesome Opt-In

  In today's business world, capturing consumer attention via engaging content (newsletters, blog subscriptions, or advertising) is a priceless tool to help you close sales. But, as you can imagine, getting website visitors to volunteer their contact information in...

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3 Steps To Landing Your First Client

3 Steps To Landing Your First Client

Do you know that feeling of getting your first client?  It’s one of the best feelings there is. Getting your first client not only validates your business idea, it also validates you as a professional. Getting your first client also means that you are on your way to...

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Ready to Blog? Here are 12 great tips!

Ready to Blog? Here are 12 great tips!

If your company has an online presence, you should be blogging! Even if it doesn't, you should still blog. Why? Because a good blog will draw potential customers to your site, help spread the word about your business, and improve your conversion rate. It can also help...

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The 5 Key Steps To A Killer Launch

The 5 Key Steps To A Killer Launch

  Are you getting ready to launch your new business? If so, you're probably feeling a little overwhelmed and are wishing you could clone yourself. Instead of dreaming of a clone, take these five steps to launch your business with more impact and less stress. 1. Know...

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Coping With Entrepreneurial Stress

Coping With Entrepreneurial Stress

Coping with Entrepreneurial Stress Although stress is a big problem in our modern American working culture, women are especially vulnerable to the havoc it can cause in your life and body.  Women become stressed by the uniquely female problem of trying to “have it...

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The Powerful Wisdom of Successful Women

The Powerful Wisdom of Successful Women

The ongoing emergence of female entrepreneurs has changed the way the world looks at female power figures in the business world.  It’s no longer enough to have a few great ideas and good business sense. Entrepreneurs today must have a strong passion for their...

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The Secret to Plotting Your Path to Success

The Secret to Plotting Your Path to Success

Ask anyone to describe today’s modern female entrepreneur and you’ll hear words like “confident” and “innovative” and “creative.”  Just like men, women entrepreneurs use these strengths to achieve economic independence through self-employment. In fact, today’s...

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The Great Lessons of Boiling Water (Part 2)

The Great Lessons of Boiling Water (Part 2)

In Part 1 of this post, we mentioned that the concept of “a watched pot never boils” can be equally true of a new business.  Even if we don’t see the ultimate payoff of a large and sustainable profit, there are other factors that indicate the health of a business.  In...

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The Great Lessons of Boiling Water (Part 1)

The Great Lessons of Boiling Water (Part 1)

Do you remember that old saying, “a watched pot never boils?” It really is true. We take a pot to the sink, fill it with water, place it on the stove, and turn on the burner. We watch, and wait, and watch and wait until we are certain that nothing is going to happen....

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