On the blog…
How To Fall Back In Love With Your Business In 5 Key Steps
When you started your business, you were probably overflowing with hope, excitement, and anticipation of success. You were in love with your business and couldn't imagine ever losing that feeling. You were going to run away with your business to a tropical...
Guest Post: Jessica Poillucci of Ring Communications
Ring Communications is a badass public relations agency in Boston (and recently expanded to Nashville) and my go-to experts on social media trends and strategy. This post is from the always fabulous, Jessica Poillucci. Instagram, Facebook, and Twitter are evolving at...
6 Fast Fixes To Still Make Your 4th Quarter Income Goals
It’s officially Fall. Although the weather is still humid here in Boston, it’s still Fall. The kids are back to school, and we are soon going to be well into the holiday season. As you eat your apple cider donuts and sip on your pumpkin spice latte, ask yourself these...
6 Steps To Planning and Creating a Month’s Worth of Content in Just One Day
Whenever someone asks me how to attract their ideal client or how to engage their audience, my answer is always the same...CONTENT. Every online business knows (or should know) that demands for original, high-quality, online content are higher than ever....
3 Simple Tips For When You Can’t Think Of What To Post On Social Media
Social media is the lifeblood of many businesses these days. It puts you in contact with your existing customers, allows you to reach out to new ones, and it gives you a platform to stand on so you can be more easily found. However, you can't just throw...
Here Are 5 Ways To Get Your Head In The Game and Make Shit Happen!
True success requires you to get your head in the game -- not in any metaphysical, "new age-y" way, but in a knowing your direction and having a real desire to make shit happen! Getting stuck is normal, especially after a couple of months enjoying the sun, beach,...
If loving GoogleDocs is wrong, I don’t want to be right.
As an entrepreneur, coach, and trainer, spreadsheets are my friend. They are the most used tool in my biz toolbox. Currently, I'm hopelessly and fiendishly addicted to GoogleDocs, and more specifically, GoogleSheets. I have a long, complex relationship with...
Taking Time Off Can Improve Your Business (Yes, Really!)
If you're an entrepreneur, there's a good chance you spend a whole lot more than 40 hours a week working. I know that's always been the case with me. In fact, in my entire corporate career, I never once took an entire week off. Instead, I'd take long weekends,...
Summer Strategizing: Why It’s Time To Revisit Your Brand Strategy
Though it might not seem like it, brand strategy is one of those elements that needs to be revisited certain times a year. Many businesses make the mistake of creating an overall brand strategy once...but never visiting it again. But as businesses grow and change,...
#Fail: How To Rebound From A Bad Business Decision
We have ALL had our Janet Jackson wardrobe malfunctions or our fair share of one too many wine coolers, i.e. mistakes in life, so what makes us believe we won't ever have any in business? I thought I was immune from miscalculating. Nope! Shit happens. It's how we...
Summer Marketing: Turn The Lemon Season Into Lemonade
It's midsummer: a perfect 75 °F, the cumulus clouds drift above, and perfect time to dip your pedicured toes into the pool – but wait! How is business going? How are sales? Is it a slow month? Do you have a marketing funnel in place? There are a lot of things that are...
Content Strategy – The What, Why and How
Content! (Insert scream here)! Yes, content. Barring the hope that everyone on the planet will suddenly stop using their many information-providing devices, your business needs, (sigh), content. Think of your content as the engine that drives your business. It is your...
Get Your Business Mojo Back When You “Just Can’t Even”
Call it burn-out, call it an off day or even off month, but accept that there are going to be times when everything seems like it takes too much effort. You've lost your "mojo" and you don't know how to get it back. What can you do to get your motivation back when...
The Best Tips for Organizing Your #Girlboss Office
Hi All, I’m Candace, founder and creative director over at House of Paige, a Boston-based creative studio specializing in interior design and home organization. I am thrilled to be guest blogging for my girl Kelli today! With the New Year in full swing, it is...
Declutter For A Fresh Start To 2017
Don't you just love new beginnings. They can renew your enthusiasm and make you feel like you're getting a chance to start all over, clear out the cobwebs and forge a new year for you and your business. But before you dive in, you'll need to take a little time to...
Ring In The New Year With Goal Planning Steps For A Successful 2017
Goals operate like clockwork; they are the behind the scenes mechanisms that keep your business driven towards success. With the new year approaching, it's the time of aspiring after resolutions and tactics to not only better yourself, but your business as well and...
Create Your Cinderella Strategy
With only days left in 2016, there is still time left to create some quick wins in your business! If you act quickly and make a concentrated effort to focus your attention to “on the ground marketing” techniques, you're sure to get some last-minute deals on the...
Top 5 Advantages of Being a Mompreneur
Top 5 Advantages to Being a #Mompreneur The outdated idea that women can’t have both a career and a family is thankfully starting to become obsolete. More and more mothers are striving to balance their businesses and family lives, proving that the two can be done...
6 Reasons To Join A Mentorship Mastermind in 2017
It's hard to believe that 2016 is almost over. For most people, these last few weeks of the year are filled (for better or for worse) with holiday preparations and family relations. As a business owner, though, it's also time to prepare your 2017 strategic plan. Don't...
How To Beat Post Election Fatigue
Elections are always an emotionally draining experience, and this election may have been the most difficult that any of us can remember. The entire election was filled with negativity and campaigns aimed to take down the opponent at any cost. Tempers flared, arguments...
Elements Of A High Converting Sales Page
Effective Elements of a High Converting Sales Page It's no small feat to get people to look at your website, as many a business owner will tell you. And when the ultimate goal of your website is to turn viewers into paying customers, all the hard work you put into...
Four Tips For Creating An Awesome Opt-In
In today's business world, capturing consumer attention via engaging content (newsletters, blog subscriptions, or advertising) is a priceless tool to help you close sales. But, as you can imagine, getting website visitors to volunteer their contact information...
Top Tips To Grow Your Business In The Next 90 Days
Every business, regardless of which industry it is in, wants to be successful and achieve its annual goals. As the holiday season and the end of the business year approaches it can be easy to run out of steam. Ending the year with less-than-satisfactory stats is...
3 Steps To Landing Your First Client
Do you know that feeling of getting your first client? It’s one of the best feelings there is. Getting your first client not only validates your business idea, it also validates you as a professional. Getting your first client also means that you are on your way to...
Bring Em’ Back! Tips For Implementing An Effective Lead Nurturing Strategy.
Even the most leak-proof sales funnel will have some leads will drop out for one reason or another. It's inevitable that not all of your prospects will pan out, and that's okay. "But wait," you say, "I lost out on a potential sale. How am I supposed to be okay with...
Ready to Blog? Here are 12 great tips!
If your company has an online presence, you should be blogging! Even if it doesn't, you should still blog. Why? Because a good blog will draw potential customers to your site, help spread the word about your business, and improve your conversion rate. It can also help...
The Key Steps To Slay Your 4th Quarter And Finish The Year Strong
The end of summer is approaching. The kids are back to school, and it will be the official start of your business’s 4th quarter. As you sip on your pumpkin spice latte, ask yourself this question: What’s your plan to finish the year strong? If you...
The 5 Key Steps To A Killer Launch
Are you getting ready to launch your new business? If so, you're probably feeling a little overwhelmed and are wishing you could clone yourself. Instead of dreaming of a clone, take these five steps to launch your business with more impact and less stress. 1....
Coping With Entrepreneurial Stress
Coping with Entrepreneurial Stress Although stress is a big problem in our modern American working culture, women are especially vulnerable to the havoc it can cause in your life and body. Women become stressed by the uniquely female problem of trying to “have it...
How To Overcome Imposter Syndrome
Have you ever asked yourself, “Who am I to be doing this?” or “Is my work good enough?” even when your clients are telling you how awesome you are? You are not alone. What you’re feeling is known as Imposter Syndrome, and it’s much more commonplace than you might...
The Powerful Wisdom of Successful Women
The ongoing emergence of female entrepreneurs has changed the way the world looks at female power figures in the business world. It’s no longer enough to have a few great ideas and good business sense. Entrepreneurs today must have a strong passion for their...
The Top 5 Myths about the Entrepreneurial Lifestyle
There are a lot of really wonderful rewards when living the entrepreneurial lifestyle. Freedom from a boss and the ability to design your day are just two of the benefits that the self-employed woman enjoys more frequently than her business contemporary who works in...
The Secret to Plotting Your Path to Success
Ask anyone to describe today’s modern female entrepreneur and you’ll hear words like “confident” and “innovative” and “creative.” Just like men, women entrepreneurs use these strengths to achieve economic independence through self-employment. In fact, today’s...
The Great Lessons of Boiling Water (Part 2)
In Part 1 of this post, we mentioned that the concept of “a watched pot never boils” can be equally true of a new business. Even if we don’t see the ultimate payoff of a large and sustainable profit, there are other factors that indicate the health of a business. In...
The Great Lessons of Boiling Water (Part 1)
Do you remember that old saying, “a watched pot never boils?” It really is true. We take a pot to the sink, fill it with water, place it on the stove, and turn on the burner. We watch, and wait, and watch and wait until we are certain that nothing is going to happen....
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