Every business, regardless of which industry it is in, wants to be successful and achieve its annual goals. As the holiday season and the end of the business year approaches it can be easy to run out of steam. Ending the year with less-than-satisfactory stats is damaging to the current year’s profits, as well as negatively affecting the climate for the imminent new year. Consider these three tips to grow your business considerably in the next 90 days. End your 2016 strong and set yourself up for success in 2017!
- Pursue Your Hottest Leads
Wasting time with ice-cold leads can bring productivity to a stand-still. Start pursuing your hottest leads first. Existing, satisfied customers are a great place to start. Reaching out to past clients not only makes it more likely that you will maintain the original client for future product and service sales, but they will offer word-of-mouth advertising for your company, potentially referring new customers to seek you out. Offering an existing customer a referral reward or commission of some kind is a perfect incentive tool.
- Streamline Content
Plan out any and all remaining content for your business for the rest of the current year, such as blog posts, email newsletters, and podcasts. Keeping your eye out for any content that can be effectively recycled is ideal to save time. Content creation is a wonderful opportunity for setting your business up for collaborations that can boost your business as well. Invite guest bloggers to write for you or facilitate shared services that both companies can partner on.
- Social Media Marketing
Social media presence is paramount for marketing and therefore, for business growth. Map out all social media content for the next three months. Consider the upcoming holidays, important events, culturally days of significance and assign posts that will coincide with them. Engaging large groups of your audience where they are spending their time is quick, efficient, and cost-effective.
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