It’s officially Fall. Although the weather is still humid here in Boston, it’s still Fall. The kids are back to school, and we are soon going to be well into the holiday season. As you eat your apple cider donuts and sip on your pumpkin spice latte, ask yourself these 2 questions:
Have you accomplished your goals for 2017?
Do you have a plan in place to finish the year strong?
If you answered no to these questions, don’t worry. You still have 2.5 months to make some EPIC shit happen. But, you MUST have a plan.
I know you have worked super hard to make some huge strides in your business this year. So, take a moment, pat yourself on the back, pour some champagne and reflect on your accomplishments.
Okay, now it’s time to get crack-a-lackin’ and make shit happen. You need a strategy to start bringing in that income you have been dreaming about.
The following are a few steps that might help you get to your stellar 4th quarter faster than you imagined:
Set an Income Goal: Be crystal clear about your expectations for the quarter for your company. A bad example of a goal for a quarter is: “I want to make lots of money” because it’s hard to measure against. “A lot of money” is a pretty general topic that is hard to measure against. Everyone’s definition of “a lot of money” varies greatly. However, if you were to say, “I want to make the most money of any quarter this year” you could look back and determine how much that is. To get even better at setting goals, to say, “I want to make $25,000 this quarter” is great! It’s a goal you can measure. You achieve it or you don’t! Simple as that!
Break Down Your Goals Further: To determine your end goal, set goals each month of how much you will bring in. For example, “To reach my $25,000 goal for 3 months I need to bring in $8,334 per month.” It’s measurable and not debatable! Keep breaking that number down further until you get to your daily goal. Based on 30 days in a month, you need to make roughly $278 per day. Sounds doable, right?
Set Steps to Achieve These Monthly Goals: Having income goals is a great step to keep you focused on having a great quarter, but setting steps to help you get there is key as well. First decide what your offers are. Do they need to change based on what your audience needs? Then analyze what’s been working and what hasn’t and adjust where necessary. Not posting regularly on social media? Pick ONE platform and be consistent. Set a plan to post twice a day and make a point to engage with your audience. Determine 3-4 strategies and break them down into actionable steps that you can take.
Current Customer Blitz: This is your low-hanging fruit. They have already purchased from you in the past and they are most likely to buy from you again or offer a referral. Another bonus to working with existing and past clients is that it reduces the on-boarding time. It’s always a good idea to stay in regular contact with existing and past customers. Keep them informed of what’s going on in their industry, share articles that you think would be of interest to them, send them your blogs and share any new updates in your business.
Start acting, “As if”: Okay, this is a mindset tactic but it works like a charm. A great motivator and mindset exercise is to visualize and start acting like you have already achieved your goal. Be the best actress you can be. Pretend “as if.” It’s like the exercise of feeling happy–you smile for a minute in the mirror and you just naturally start feeling happy. So, act “as if” you have surpassed your revenue projections.
Nurture Leads: Be sure to reach out to any leads that look promising. Check in with them. See how they are doing. Is there anything they are struggling with? Map your solution to their struggle. Sales is just a conversation. It doesn’t have to feel icky. Just keep providing valuable content that moves them through the buyer journey. For instance, write a blog post that answers a problem that is nagging at your audience. End that blog post with a call to action, either to another blog post, a free resource, an upcoming workshop..wherever you want to take them, and so on. Map the journey and then plan the content. Make sure to share that blog post EVERYWHERE.
Just remember to set goals and reach for them. Improving your business takes a clear strategy and a solid mindset. See where you can go and how you can help your business grow while also staying true to who you are and who your faithful clients want you to be!
If you need some help in crushing your 4th quarter goals and starting your 2018 strong, sign up for the FREE Roadmap to $25k in 90 Days Workshop or book your One Day Business Intensive and start hitting those dream income goals!
True success requires you to get your head in the game — not in any metaphysical, “new age-y” way, but in a knowing your direction and having a real desire to make shit happen! Getting stuck is normal, especially after a couple of months enjoying the sun, beach, drinking cocktails with umbrellas and the free time to do whatever the fuck you want. It can be a challenge to switch gears and get back to “hustle” mode. But with the fourth quarter literally around the corner, you’ve got to get your head back in the game in order to meet your goals and WIN (which is meeting your year end goals)! Okay. So, how exactly, do you accomplish that?
BE HONEST ABOUT WHERE YOU ARE RIGHT NOW–TODAY.
What were your goals at the start of the year? Did you meet them? No? Take some time to figure out why. What got in your way? Did your priorities or focus just shift? Be super clear here. We have to reflect on where we have been to set our path forward.
MAKE A STOP/START LIST.
What habits got in your way? Did you binge watch OITNB when you should have been reaching out to leads? Which habits do you need to adopt to turn things around? For instance, if you haven’t been consistent with your social media, try scheduling a daily or weekly Power Hour and hone your focus.
PRACTICE “FLIPPING THE SCRIPT”.
Identify each negative thought or bit of self-talk and when you hear “I don’t have time because of …”, flip the switch to “I can get up an hour earlier to make the time I need”! If you keep telling herself, “I don’t know how to start a blog.”, flip the switch and say, “I’m going to hire someone to help me with blog writing.” And, by all means, just stop with “I’m not cut out for this” talk. Turn that into, “I WILL figure this out.” or “It takes time to ramp up. Success doesn’t happen overnight.”
HANG OUT WITH LEADERS.
Surround yourself with other motivated go-getters — they’ll give you the push you need when you start to lose focus. As Jim Rohn said, “You are the average of the five people you spend the most time with.” So don’t waste your time with assholes that aren’t going anywhere. If you want success, hang out with other entrepreneurs that are invested in their business and committed to success.
SEEK OUT A FRESH SET OF EYES.
Remember Einstein’s definition of insanity — doing the same thing over and over and expecting different results? Sometimes when your head isn’t in the game it’s because you’re in a rut and so emotionally and/or financially invested in the path you were on that it’s impossible for you to see that there’s a different way to go. That’s exactly when a mentor/strategist/coach can help you to see where there’s room for improvement, and help you create a new plan of action that will move both you — and your business — forward.
You need to be mentally and emotionally committed to doing what it takes to grow your business. Getting your head in the game takes getting clear about your goals and being willing to put in the effort. Ready to start? Full speed ahead!
As an entrepreneur, coach, and trainer, spreadsheets are my friend. They are the most used tool in my biz toolbox. Currently, I’m hopelessly and fiendishly addicted to GoogleDocs, and more specifically, GoogleSheets. I have a long, complex relationship with spreadsheets. My love affair with their straight lines and no-nonsense columns has gone on for so long that I can’t remember its origin. My love blossomed when I was working for a large retail brand and in charge of rolling out a major initiative. We were not a mandate culture, so I had to create a compelling influencing strategy. In order to do that, I needed to track loads of data. This strategy involved influencing ten very autonomous divisions at the top level and then working my down through every department of every division. So I had to have and influencing strategy that basically involved over one hundred people. It was a huge undertaking and spreadsheets had my back…and kept my sanity.
On top of that, I’m a self-professed data geek.
As a Six Sigma Black Belt, I know that you can’t change what you don’t measure ( i also love Peter Drucker quotes). Detailed information that’s quantified showcases a visual representation of matters far more efficiently than lectures or guesstimates. My predilection for data and the way I designed the tracking wowed senior management. I don’t know if it was really anything special, I just don’t think they had seen anyone create a massive spreadsheet where you could easily generate reports with the click of a button before. They were so impressed with my creation that we hired someone to manage it full-time. It was their job to slice, dice, and analyze the data that my calculations revealed. It was truly a work of beauty.
Now that I’m self-employed and loving it, I still live by the spreadsheet. Our love never died or waned over the years. It’s not uncommon for me during a client session to say, “Hang on, let me create a spreadsheet for that!”
I mean, what’s not to love about being organized and delivering results? To make things even better, in GoogleDocs, I can share my spreadsheet love with my clients and my team; AND, we can collaborate on it. Each person adds their own edits or information to complete a project. GoogleDocs is low-cost or free and applicable to so many uses. I rely on it for project management, goal planning, content planning, budgeting, monthly revenue projects, sales funnel mapping, launch checklists etc.
Beyond the 1-D level of spreadsheets, you create collaborative documents, slides, and forms with the resource! Over the years, spreadsheets have never let me down. In fact, our love has only grown more profound. I don’t just use them in my business. I use it for personal stuff as well. Everything is organized in folders labeled with Budget, Household Projects, Party Planning, Health and Nutrition..and so on. When my husband starts talking about household projects or budgets, I immediately stop him with a “Hang on. Let’s refer to the spreadsheet.” I know that beyond the rolled eyes he’s really thinking, “I’m so glad I married this woman. Without her awesome spreadsheets our world would be in chaos!! ” Okay, maybe not.
Would you like to know the best part about GoogleDocs? For busy gals and guys, no longer does one have to worry about closing a tab and screaming, “OMG, I forgot to hit save!!!” The automatic save function preserves my work (as well as glasses and vases from shattering due ear-splitting laments about unsaved files).
In short, God bless you, GoogleDocs!