Social media is the lifeblood of many businesses these days. It puts you in contact with your existing customers, allows you to reach out to new ones, and it gives you a platform to stand on so you can be more easily found. However, you can’t just throw whatever comes to your mind onto social media and expect positive results; garbage in, garbage out, as they say.
So what do you do when you can’t think of what to post? Well, even though your deadline is looming, and you need to say something, don’t go off half-cocked. Take a moment, take a breath, and remember the following tips.
Tip #1: Know Your Audience
Before you decide on a message, you need to know who is supposed to be hearing that message. Take a moment to think about your ideal client, and what they’re going to be looking for on social media. Even if you don’t have any ideas at the moment, that is a good place to start digging. The more you know about who you are trying to attract, the easier it will be to plan your social media and content strategies.
Tip #2: Be You, And Be Unique
The first instinct people have, especially on social media, is to find something popular and ape it. Instead of just trying to do what everyone else is doing, try being you. Don’t ignore social trends, but ask why they’re working, and put your own spin on it. People are a lot more likely to come see something unique than to see yet another imitator. The best way to do this is to document your life. That doesn’t mean posting pictures of what you ate for lunch (unless, that’s of interest to your ideal client) but more showing the behind the scenes of your brand. Letting them into your business so they can really get to know you. Remember, people don’t buy what you do, they buy WHY you do it.
Tip #4: Go To The Well
You need to keep a repository of ideas on hand so that you aren’t depending on spur-of-the-moment inspiration every time you need to say something on social media. If you have a list then you can just open the file every time you need a new post, and bam, you have a list of stuff you’ve already thought of ready to go. In fact, you can double your money and write up posts in advance, setting them on a timed release. That way you can be truly ahead of the game.
Need some help with planning your social media? Click on the image below and download the August Content Planner.