Are you getting ready to launch your new business? If so, you’re probably feeling a little overwhelmed and are wishing you could clone yourself. Instead of dreaming of a clone, take these five steps to launch your business with more impact and less stress.
1. Know who you are and what you want of your brand
After all, you are your brand. A clear mission and value statement will help you focus your time and energy where it counts instead of flittering it away in a confusion of directions. You had a vision when you first dreamed of starting your own business. Don’t lose track of the vision; instead, enhance and grow it.
2. Know your buyer persona
In order to build a customer base, you need to know who those buyers are and what they’re looking to find. A buyer persona can help with that. These fictional customers reflect the specific concerns and purchasing criteria that will help a customer choose you rather than a competitor. They can even help you entice an indecisive lead into making the leap at all. Defining your buyer persona is key to developing your marketing strategy. Ultimately it will save you time and money. And increase do I have your attention?
3. Use social media to build a following
In order for a business to grow and thrive in today’s world, it needs a social media following. Blogging is also an important part of developing that following. It establishes you as a knowledgeable source of information in your field and allows you to connect with potential customers or clients.
Facebook, LinkedIn, Twitter, YouTube, Pinterest, Tumblr… Decide which social media sites are a good match with your business and establish a presence there. As part of developing your buyer persona, you will find out where your ideal client is hanging out on social media. That’s where you want to focus most of your efforts. When using any social media, it’s important that you stay on top of your account. Regularly posting new, interesting, and relevant content will help get your business’ name shared and liked.
4. Reach out for support
Realize that you can’t do everything yourself! Whether it’s hiring an assistant, networking with other businesses, or getting professional guidance, get the support you need. You can’t grow your business if all of your time is spent on its day-to-day operations. Learn to delegate and ask for help so that you can spend your time on those things that only you can do.
5. Know your pitch
Your potential customers want to know specifics about your business. In particular, they want to know what they’re getting and its value to them. They also want a guarantee that you’ll stand behind your product. Don’t promise something that you can’t deliver! Instead, know what you’re offering, believe in it, and deliver what you promise. That’s the way to keep your customers happy, so that they’ll not only return to you but will also spread the word about just how awesome it is doing business with you.
Knowing and improving yourself as a person will transfer over to your business. You need to nurture yourself before you can effectively nurture your business. Your business is an important component of your life, but it isn’t the only one. Strive to make it part of a healthy lifestyle that is balanced with your home and family.
If you need some help with launching your business or new idea, sign up for my e-course, Launch by Design. It will take you step by step through the process of launching with impact.